Global Entrepreneurship Monitor

India Report 2024-2025
Editor(s):

Sunil Shukla, Pankaj Bharti, Amit Kumar Dwivedi

ISBN:
978-94-6239-734-7
Type of Book:
Monograph
Open Access

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ChapterPages 95-100

Building Entrepreneurial Ecosystems in the Digital Age

Authors
Sunil Shukla1, *, Pankaj Bharti1, Amit Kumar Dwivedi1
1Entrepreneurship Development Institute of India, Gandhinagar, India
*Corresponding author. Email: sunilshukla@ediindia.org
Corresponding Author
Sunil Shukla
Available Online 21 August 2026.
DOI
10.2991/978-94-6239-735-4_9How to use a DOI?
Abstract

This section explores the collaboration between entrepreneurship and digital marketing, particularly in the context of emerging technologies such as AI. Digital marketing can be a game-changer for new businesses, as it enables them to promote their goods and services in a targeted manner. It enables business owners to reach both large global audiences and small, niche markets in a cost-effective manner that often has a greater impact than traditional channels, such as TV ads. Artificial intelligence (AI) is one of the newest and least well-known digital tools for many business owners. It is quickly changing how decisions are made in business.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.
Book Title
Global Entrepreneurship Monitor
Book Sub Title
India Report 2024-2025
Publication Date
21 August 2026
Print ISBN
978-94-6239-734-7
E-ISBN
978-94-6239-735-4
DOI
10.2991/978-94-6239-735-4_9How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

Cite this article

risenwbib
TY  - CHAP
AU  - Sunil Shukla
AU  - Pankaj Bharti
AU  - Amit Kumar Dwivedi
ED  - Sunil Shukla
ED  - Pankaj Bharti
ED  - Amit Kumar Dwivedi
PY  - 2026
DA  - 2026/08/21
TI  - Building Entrepreneurial Ecosystems in the Digital Age
BT  - Global Entrepreneurship Monitor
PB  - Springer nature singapore
SP  - 95
EP  - 100
CY  - singapore
SN  - 978-94-6239-735-4 
UR  - https://doi.org/10.2991/978-94-6239-735-4_9
DO  - 10.2991/978-94-6239-735-4_9
ID  - Shukla2026
ER  -