Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)

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An Influence Analysis of Official WeChat Accounts of Chinese Universities Based on Entropy Method—Taking 2020-2024 as an Example

Authors
Minglu Chen1, *, Ziyi Lin1
1School of Humanities and Social Sciences, North China Electric Power University, Beijing, China, 102206
*Corresponding author. Email: cml_18021698198@qq.com
Corresponding Author
Minglu Chen
Available Online 12 May 2026.
DOI
10.2991/978-94-6239-672-2_65How to use a DOI?
Keywords
Official WeChat accounts of universities; Influence; Entropy method
Abstract

Official WeChat accounts of universities are constantly developing, with an overall rising level of development and expanding influence, undertaking rich functions such as ideological and political education and cultural dissemination. However, significant differences in development levels still exist among individual accounts. Therefore, this study will explore the differences among these accounts and analyze the top ten official WeChat accounts of Chinese universities through a questionnaire survey and the establishment of an evaluation index system. Using the entropy method, the influence of the selected top ten official WeChat accounts of Chinese universities from 2020 to 2024 is measured and analyzed, revealing their advantageous characteristics. Specifically, the influence of the top ten official WeChat accounts of Chinese universities generally shows an expanding trend, exhibiting a fluctuating upward trend of “first growth—then decline—followed by sustained growth.” Furthermore, based on the questionnaire results and the conclusions of the existing entropy method analysis, it is proposed that official WeChat accounts of Chinese universities should continuously strengthen content innovation, deepen content content, effectively enhance interaction with users, increase interest and creativity, improve user stickiness, and expand their popularity and influence.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
12 May 2026
ISBN
978-94-6239-672-2
ISSN
2352-5428
DOI
10.2991/978-94-6239-672-2_65How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Minglu Chen
AU  - Ziyi Lin
PY  - 2026
DA  - 2026/05/12
TI  - An Influence Analysis of Official WeChat Accounts of Chinese Universities Based on Entropy Method—Taking 2020-2024 as an Example
BT  - Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)
PB  - Atlantis Press
SP  - 658
EP  - 667
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-672-2_65
DO  - 10.2991/978-94-6239-672-2_65
ID  - Chen2026
ER  -