Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)

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Value-Driven Engagement: How Perceptions Influence Chinese Students’ Intentions in the Forest-Based Bioeconomy

Authors
Yanqing Wen1, Mei Qu1, *
1Northwest A & F University, Yangling, 712100, China
*Corresponding author. Email: mei.qu@nwafu.edu.cn
Corresponding Author
Mei Qu
Available Online 12 May 2026.
DOI
10.2991/978-94-6239-672-2_7How to use a DOI?
Keywords
Forest-based Bioeconomy; College Students; Values-beliefs-norms (VBN) Theory
Abstract

Using questionnaire survey data from a randomly sampled cohort of Chinese university students (N = 1105), this study investigates their intentions and behaviours regarding participation in the Forest-based Bioeconomy. Findings indicate that students’ understanding of the foundational theories of the Forest-based Bioeconomy remains relatively vague, with the Value-Belief-Norm (VBN) theory serving as a relevant theoretical framework for examining student engagement interest. Concurrently, ecological worldviews correlate with students’ perceived enabling conditions for advancing the Forest-based Bioeconomy, jointly influencing their participation interest. These findings illuminate intrinsic motivations driving Chinese university students’ engagement in Forest-based Bioeconomy activities, charting pathways for identifying policies that foster student participation and thereby comprehensively advancing the Forest-based Bioeconomy’s development in China.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
12 May 2026
ISBN
978-94-6239-672-2
ISSN
2352-5428
DOI
10.2991/978-94-6239-672-2_7How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yanqing Wen
AU  - Mei Qu
PY  - 2026
DA  - 2026/05/12
TI  - Value-Driven Engagement: How Perceptions Influence Chinese Students’ Intentions in the Forest-Based Bioeconomy
BT  - Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026)
PB  - Atlantis Press
SP  - 66
EP  - 75
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-672-2_7
DO  - 10.2991/978-94-6239-672-2_7
ID  - Wen2026
ER  -