Proceedings of the 2025 5th International Conference on Business Administration and Data Science (BADS 2025)

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The Corporate Entrepreneurship Analysis of Google

Authors
Jiaxuan Chen1, *
1The University of Hong Kong, 78 Pok Fu Lam Road, 999077, Hong Kong SAR, China
*Corresponding author. Email: chenjx99@connect.hku.hk
Corresponding Author
Jiaxuan Chen
Available Online 26 December 2025.
DOI
10.2991/978-94-6463-980-3_6How to use a DOI?
Keywords
Corporate Entrepreneurship; Digital Business Management; Organizational Construction
Abstract

Since Prof. Schumpeter firstly gave the concept of creative disruption in the book Capitalism, Socialism and Democracy (1942) [18], entrepreneurship has been formally regarded as an independent branch of economics and business field (Tripathi et al., 2022) [8]. Four decades later, the inchoate entrepreneurship theory cannot effectively explain the emerging situations within the firm level. To resonate the reality, the theory of corporate entrepreneurship (CE) was gradually developed by some scholars, take for example Schollhammer and Miller. Albeit that there are some obvious discrepancies among these researchers, they have identically mentioned the undoubtable importance of CE to be used as a kind of innovative mechanism to redefine and rejuvenate the established organizations. Relying on the execution of CE, enterprises will improve competitive positioning and transform themselves, their markets, and industries as opportunities for value-creating innovation (Covin and Miles, 1999) [5]. For this report, it will firstly evaluate the corporate entrepreneurship performance of the chosen firm (id est. Google LLC.) with a brief introduction of it. Then, in accordance with the measurement results, it will give some practical recommendations for Google LLC. Which can facilitate its CE progress.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Business Administration and Data Science (BADS 2025)
Series
Advances in Computer Science Research
Publication Date
26 December 2025
ISBN
978-94-6463-980-3
ISSN
2352-538X
DOI
10.2991/978-94-6463-980-3_6How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaxuan Chen
PY  - 2025
DA  - 2025/12/26
TI  - The Corporate Entrepreneurship Analysis of Google
BT  - Proceedings of the 2025 5th International Conference on Business Administration and Data Science (BADS 2025)
PB  - Atlantis Press
SP  - 53
EP  - 61
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-980-3_6
DO  - 10.2991/978-94-6463-980-3_6
ID  - Chen2025
ER  -