Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024)

<Previous Article In Volume

Factors Affecting Non-Intention to Invest in Peer-To-Peer Lending Platform Towards Youth Investors in Malaysia

Authors
Lee Hao Cheng1, Noor Azizah Shaari1, *, Wong Yu Qian1, Kong Bi Xuan1, Mak Juen Wei1
1Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Petaling Jaya, Malaysia
*Corresponding author.
Corresponding Author
Noor Azizah Shaari
Available Online 17 March 2025.
DOI
10.2991/978-94-6463-666-6_37How to use a DOI?
Keywords
Peer-to-Peer (P2P); young investors; lending decisions; investment intention
Abstract

Peer-to-Peer (P2P) lending has become a popular alternative financing method in Malaysia, but there is a lack of understanding about factors influencing lending decisions. This research project aims to examine the dynamics of P2P lending, particularly among young investors, as they often embrace new technologies and opportunities. Data was collected from 400 youth investors across Malaysia who expressed interest in investing in online P2P platforms. The study used Partial Least Squares-Structural Equation Modelling and the Extended Technology Acceptance Model (TAM) to explore non-intention to invest in P2P lending platforms. The findings suggest the need for learning resources and guidance for youth investors, as well as local government programs promoting awareness to invest with P2P lending platforms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Volume Title
Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2025
ISBN
978-94-6463-666-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-666-6_37How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lee Hao Cheng
AU  - Noor Azizah Shaari
AU  - Wong Yu Qian
AU  - Kong Bi Xuan
AU  - Mak Juen Wei
PY  - 2025
DA  - 2025/03/17
TI  - Factors Affecting Non-Intention to Invest in Peer-To-Peer Lending Platform Towards Youth Investors in Malaysia
BT  - Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024)
PB  - Atlantis Press
SP  - 596
EP  - 612
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-666-6_37
DO  - 10.2991/978-94-6463-666-6_37
ID  - Cheng2025
ER  -