Proceedings of the Borobudur Conference on Public Administration (BCPA 2025)

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Transitioning from Gatekeepers to Channels: Analyzing Media Disintermediation by Indonesian Officials on YouTube

Authors
Amalia Rizky Fatonah1, *, Fitri Nur Ardiantika1, Tan Sri Zulfikar Yusuf1
1Politeknik Negeri Jakarta, Depok, Indonesia
*Corresponding author. Email: amalia.rizky.fatonah@grafika.pnj.ac.id
Corresponding Author
Amalia Rizky Fatonah
Available Online 24 December 2025.
DOI
10.2991/978-2-38476-517-1_15How to use a DOI?
Keywords
democracy; disintermediation; government communication; journalism; YouTube
Abstract

The digital era has redefined political communication by allowing public officials to bypass journalistic mediation and directly engage with citizens through platforms like YouTube. This study investigates how three Indonesian officials—Kang Dedy Mulyadi, Agus Harimurti Yudhoyono (AHY), and Cak Armuji—use YouTube to construct narratives, build personal branding, and maintain public interaction. Employing an integrative synthesis approach combined with a systematic literature review, the study examines how media disintermediation affects democracy and journalism’s watchdog role. The findings reveal that YouTube strengthens narrative control and personal branding, redirects communication budgets away from traditional media, and diminishes journalistic mediation—thus weakening accountability. The study concludes that YouTube creates an illusion of transparency: visibility without genuine scrutiny.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Borobudur Conference on Public Administration (BCPA 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2025
ISBN
978-2-38476-517-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-517-1_15How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Amalia Rizky Fatonah
AU  - Fitri Nur Ardiantika
AU  - Tan Sri Zulfikar Yusuf
PY  - 2025
DA  - 2025/12/24
TI  - Transitioning from Gatekeepers to Channels: Analyzing Media Disintermediation by Indonesian Officials on YouTube
BT  - Proceedings of the Borobudur Conference on Public Administration (BCPA 2025)
PB  - Atlantis Press
SP  - 170
EP  - 177
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-517-1_15
DO  - 10.2991/978-2-38476-517-1_15
ID  - Fatonah2025
ER  -