Proceedings of the 2026 5th International Conference on Big Data Economy and Digital Management (BDEDM 2026)

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Application Effect of AI Real Time Rendering Technology in Sports Live Streaming and Z Generation Market Prospect Analysis Based on Big Data

Authors
Peibing Cheng1, *
1Department of Sports Economics and Management, Shanghai University of Sport, Shanghai, China
*Corresponding author. Email: cpb20041230@qq.com
Corresponding Author
Peibing Cheng
Available Online 20 April 2026.
DOI
10.2991/978-94-6239-640-1_24How to use a DOI?
Keywords
AI Real-Time Rendering Technology; Z-Generation; Sports Live Streaming; Immersive Viewing Experience; Influencing Factors; Market Prospect; Big Data Analysis
Abstract

AI real-time rendering technology is reshaping the viewing ecosystem of sports live streaming and has become a core innovation to attract Generation Z users. The research finds that technical immersion, interactive participation and content personalization are the core driving factors, while usage threshold and content adaptability are the main constraints. The technology has broad application prospects in professional event broadcasting, folk sports promotion and sports IP derivative development. Moreover, policy support and industrial chain improvement will further accelerate its commercialization. This study provides empirical reference for the in-depth integration of AI real-time rendering technology and the sports live streaming industry, and also offers decision-making basis for industry participants to formulate Generation Z-oriented market strategies.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 5th International Conference on Big Data Economy and Digital Management (BDEDM 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
20 April 2026
ISBN
978-94-6239-640-1
ISSN
2352-5428
DOI
10.2991/978-94-6239-640-1_24How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Peibing Cheng
PY  - 2026
DA  - 2026/04/20
TI  - Application Effect of AI Real Time Rendering Technology in Sports Live Streaming and Z Generation Market Prospect Analysis Based on Big Data
BT  - Proceedings of the 2026 5th International Conference on Big Data Economy and Digital Management (BDEDM 2026)
PB  - Atlantis Press
SP  - 256
EP  - 264
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-640-1_24
DO  - 10.2991/978-94-6239-640-1_24
ID  - Cheng2026
ER  -