Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)

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Digital Marketing Strategies for Empowering Asnaf Entrepreneurs: A Zakat-Based Approach

Authors
Farahdina Fazial1, *, Nuraina Nadiah Rosli2, Norhafizah Abdul Halim2, Rohayati Hussin3, Nurul Mazrah Manshor3, Mohammad Taqiuddin Mohamad4
1Academy of Contemporary Islamic Studies, Universiti Teknologi Mara (UiTM) Cawangan Kedah, Kampus Sungai Petani, Malaysia
2Faculty of Business and Management, Universiti Teknologi Mara (UiTM) Cawangan Kedah, Kampus Sungai Petani, Malaysia
3Department of Law, Universiti Teknologi Mara (UiTM) Cawangan Kedah, Kampus Sungai Petani, Malaysia
4Academy of Islamic Studies, University of Malaya (UM), 50603, Kuala Lumpur, Malaysia
*Corresponding author. Email: farahdinafazial@uitm.edu.my
Corresponding Author
Farahdina Fazial
Available Online 22 August 2025.
DOI
10.2991/978-94-6463-827-1_15How to use a DOI?
Keywords
Digital Marketing Strategies; Asnaf Entrepreneurs; Zakat-Based Approach; Socio-Economic Empowerment
Abstract

This study addresses the critical challenge of empowering asnaf entrepreneurs through digital marketing strategies within a zakat-based framework in order to overcome barriers such as low technology adoption and inefficient fund distribution. The study aims to establish a conceptual model that integrates digital marketing tools like ecommerce, social media marketing, and content marketing with the principles of zakat. This result is expected to increase the socio-economic empowerment of asnaf individuals. This study integrated narrative review design that synthesize findings from previous literature by using data collected from the Scopus database. The data then analyzed through by using thematic analysis. The findings revealed that digital marketing significantly improves market reach, operational efficiency, and financial sustainability for asnaf entrepreneurs. The study underscores the theoretical contribution of integrating the diffusion of innovations and lean thinking with Islamic principles, offering practical insights for policymakers and practitioners. The implications include the need for targeted training programs, transparent zakat management systems, and localized approaches to ensure equitable support for marginalized communities. This research not only bridges gaps in existing literature but also provides actionable recommendations for fostering sustainable entrepreneurship within zakat frameworks. Future studies should explore longitudinal impacts and the role of emerging technologies to refine the proposed model further.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 August 2025
ISBN
978-94-6463-827-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-827-1_15How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Farahdina Fazial
AU  - Nuraina Nadiah Rosli
AU  - Norhafizah Abdul Halim
AU  - Rohayati Hussin
AU  - Nurul Mazrah Manshor
AU  - Mohammad Taqiuddin Mohamad
PY  - 2025
DA  - 2025/08/22
TI  - Digital Marketing Strategies for Empowering Asnaf Entrepreneurs: A Zakat-Based Approach
BT  - Proceedings of the 3rd International Conference on Business, Finance, Management and Economic (BizFAME 2024)
PB  - Atlantis Press
SP  - 221
EP  - 236
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-827-1_15
DO  - 10.2991/978-94-6463-827-1_15
ID  - Fazial2025
ER  -