The Impact of Wanghong Platforms on the Production of Tourism Space and Homestay Architectural Design

—A Case Study of Rural Areas around Mogan Mountain, Deqing County, Zhejiang Province

DOI

10.2991/978-2-38476-541-6_90How to use a DOI?

Keywords

Homestay design; Space production theory; Wanghong urbanism; Rural tourism; Sustainable transformation

Abstract

With the rapid development of digital platforms, the influencer economy has become an important force reshaping the tourism landscape. Based on Henri Lefebvre’s theory of spatial production, this paper explores the influence of online platforms (such as Douyin and Xiaohongshu) on the architectural design of rural homestay in multiple aspects including visual, functional, social, economic and sustainability. Taking the rural homestays around Mount Moganshan in Deqing County, Zhejiang Province as an example for research, this paper adopts a mixed approach, combining field investigations and platform content analysis, to explore the design changes driven by the platform. The empirical research results show that the wanghong platform has shifted the design of homestay from local functionality to visual effects and experiential spaces but at the same time, it has also exacerbated ecological and social challenges. This research applies the theory of space production to rural revitalization, providing a design guide for rural revitalization and emphasizing the balance between the commercial development of homestays and the sustainability of their architecture.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaojing Fan
PY  - 2026
DA  - 2026/02/26
TI  - The Impact of Wanghong Platforms on the Production of Tourism Space and Homestay Architectural Design
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 805
EP  - 812
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_90
DO  - 10.2991/978-2-38476-541-6_90
ID  - Fan2026
ER  -