Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)

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Behavioral Study on Diamond Market and Wedding Ring Consumption

Authors
Yihui Shi1, *
1Shenzhen Pengda Senior High School, Shenzhen, Guangdong, 518100, China
*Corresponding author. Email: 1gohcy@advantix-edu.com
Corresponding Author
Yihui Shi
Available Online 26 February 2026.
DOI
10.2991/978-2-38476-541-6_102How to use a DOI?
Keywords
Diamond Market; Wedding Ring Consumption; Married Individuals; Purchasing Behavior
Abstract

Diamonds play a unique role in people's emotional lives, particularly in wedding ring consumption. They are often seen as enduring symbols of romantic love and conjugal commitment. For a long time, a significant number of individuals utilize diamonds to commemorate their unforgettable moments. However, as perceptions gradually changed, individuals’ consumption attitudes towards diamonds also underwent a transformation. This study focuses on this change and investigates the diamond consumption behavior of married individuals, mainly examining their purchasing motivations, preferences, and influencing factors. Results show that diamonds primarily carry emotional commemorative significance in marriage, with most purchases linked to special occasions like anniversaries. Consumers value both diamond quality and reasonable pricing, with physical stores being the main purchasing channel. Meanwhile, high prices and varying needs are key reasons why some individuals refrain from purchasing diamonds. This study helps uncover the underlying logic of diamond consumption in marital contexts, providing insights for relevant market analysis.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 February 2026
ISBN
978-2-38476-541-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-541-6_102How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yihui Shi
PY  - 2026
DA  - 2026/02/26
TI  - Behavioral Study on Diamond Market and Wedding Ring Consumption
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 925
EP  - 932
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_102
DO  - 10.2991/978-2-38476-541-6_102
ID  - Shi2026
ER  -