Unfashionable and Anti-elitism—Why is Rural Love so Popular?

DOI

10.2991/978-2-38476-541-6_33How to use a DOI?

Keywords

Unfashionable; Anti-elitism; Rural Love; Zhao Benshan

Abstract

Amidst the literary and artistic revival in Northeast China, a wealth of outstanding works with regional characteristics of the Northeast emerged. The TV drama Rural Love is one of the most typical representative works, which tells the daily life stories of rural families in Ivory Mountain(Xiang Ya Shan), Northeast China. This article mainly analyzes why Rural Love can stand out from many TV dramas and become popular under the situation that the number of literary and artistic works of TV dramas with rural themes is scarce from three aspects: how the TV drama Rural Love is wildly sought after by audiences, how it attracts audiences from different social groups, and how it becomes popular culture in the Internet era.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jian Li
PY  - 2026
DA  - 2026/02/26
TI  - Unfashionable and Anti-elitism—Why is Rural Love so Popular?
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 279
EP  - 291
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_33
DO  - 10.2991/978-2-38476-541-6_33
ID  - Li2026
ER  -