A Cross-Cultural Study on the Reasons for Cart Abandonment in E-Commerce

DOI

10.2991/978-94-6463-978-0_14How to use a DOI?

Keywords

Online shopping; Cart Abandonment; E-Cart; E-Commerce

Abstract

Cart abandonment is a significant issue in the e-commerce industry since 70 percent of online shopping carts are abandoned even though the industry has improved the checkout systems and online payments and mobile services. The study of cart abandonment behavior is critical as it demonstrates not only financial losses but also customer dissatisfaction with prices and lack of trust and prolonged time spent on making decisions.

The study relies on secondary data collection to study the global pattern of cart abandonment by relying on academic publications and professional reports and credible online sources. It is revealed that clients drop their online shopping carts due to three primary reasons that comprise of extra charges and complex checkout services and lack of payment methods. The issue of cart abandonment differs across markets due to the fact that consumers in the European market are attracted to certain types of payment whereas Asian customers have usability issues and levels of trust do not match across markets. Determining the problems that will cause cart abandonment and can enhance revenue, the study describes one strategy is not universal and proposes that e-commerce business can adapt strategies that are local to a particular country.

The research demonstrates that e-commerce companies need to implement universal best practices together with customized approaches for specific markets to achieve successful cart abandonment reduction and customer loyalty improvement.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - H. C. Leelavathy
AU  - N. R. Bharathi
AU  - Vishal Kumar
AU  - A. Kavya
AU  - G. Shrusti
AU  - D. S. Mohan
AU  - Sachinkumar Maliyappa Gowdru
AU  - M. N. Nihal Ahmed
PY  - 2025
DA  - 2025/12/31
TI  - A Cross-Cultural Study on the Reasons for Cart Abandonment in E-Commerce
BT  - Proceedings of the 1st Engineering Data Analytics and Management Conference (EAMCON 2025)
PB  - Atlantis Press
SP  - 145
EP  - 155
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-978-0_14
DO  - 10.2991/978-94-6463-978-0_14
ID  - Leelavathy2025
ER  -