Proceedings of the 2024 Seminar on Educational Technology and Management Information Systems (ETMIS 2024)

<Previous Article In Volume
Next Article In Volume>

Teaching Reform of “Financial Service Marketing” from the Perspective of Professional Competence Demands

Based on Web Crawling Data Analysis

Authors
Huanhuan Yang1, *
1School of Economics and Management, Beijing City University, Shunyi, Beijing, China
*Corresponding author. Email: yanghuanhuan_2009@163.com
Corresponding Author
Huanhuan Yang
Available Online 17 March 2025.
DOI
10.2991/978-94-6463-674-1_9How to use a DOI?
Keywords
professional competencies; financial service marketing; blended teaching; web crawling
Abstract

With the deep integration of finance and technology, financial innovations continue to emerge, enriching financial products, and financial enterprises have put forward higher requirements for the job competencies and overall qualities of marketing personnel. Therefore, the reform of the “Financial Service Marketing” curriculum is imperative. This paper utilizes Python crawling technology to collect 3,384 job postings for financial marketing positions from Zhaopin.com, analyzing the geographical distribution, work experience, and educational requirements. By extracting keywords related to job competencies, it clarifies the demand for abilities. Based on these findings, the teaching content is reconstructed. During the teaching process, relying on the Youmooc teaching platform, a blended online and offline teaching mode is designed to achieve linkage in teaching links. Additionally, a diversified assessment scheme based on the entire learning process is implemented, incorporating the assessment of practical abilities such as professional qualities. This scheme reflects students’ learning outcomes more comprehensively and timely, contributing to the cultivation of composite financial marketing talents who meet market demands.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 Seminar on Educational Technology and Management Information Systems (ETMIS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 March 2025
ISBN
978-94-6463-674-1
ISSN
2352-5398
DOI
10.2991/978-94-6463-674-1_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Huanhuan Yang
PY  - 2025
DA  - 2025/03/17
TI  - Teaching Reform of “Financial Service Marketing” from the Perspective of Professional Competence Demands
BT  - Proceedings of the 2024 Seminar on Educational Technology and Management Information Systems (ETMIS 2024)
PB  - Atlantis Press
SP  - 68
EP  - 79
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-674-1_9
DO  - 10.2991/978-94-6463-674-1_9
ID  - Yang2025
ER  -