Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024)

Corporate Social Responsibility (CSR) and Diversity: Intersections, Implications, and Strategies

Authors
Prima Ayu Novita Junianto1, *, Anak Agung Gde Satia Utama1
1Accounting Department, Airlangga University, Surabaya, Indonesia
*Corresponding author. Email: prima.ayu.novita-2023@feb.unair.ac.id
Corresponding Author
Prima Ayu Novita Junianto
Available Online 1 May 2025.
DOI
10.2991/978-94-6463-692-5_11How to use a DOI?
Keywords
Corporate Social Responsibility; Intersection CSR and DEI; Sustainability
Abstract

Corporate Social Responsibility (CSR) has become an integral part of modern business strategies, focusing on fostering sustainable operations and creating positive societal impacts. Simultaneously, Diversity, Equity, and Inclusion (DEI) are increasingly recognized as vital for corporate culture and organizational effectiveness. This study examines the intersection of CSR and DEI, exploring their interdependence and potential synergies. The research aims to analyze how CSR initiatives can advance diversity, assess how diversity strengthens CSR’s legitimacy and outcomes, identify integration challenges, and propose actionable solutions. A systematic literature review and empirical analysis form the basis of the methodology. Key findings indicate that CSR programs significantly promote diversity through partnerships and targeted initiatives, while diverse teams enhance CSR innovation and credibility. However, challenges such as tokenism, resistance to organizational change, and weak accountability hinder effective integration. The discussion emphasizes the need for ethical leadership, strategic alignment, and stakeholder engagement to address these issues. Practical strategies include embedding DEI principles in CSR frameworks, conducting robust diversity training, and collaborating with diverse community organizations. In conclusion, integrating CSR and DEI offers mutual benefits, fostering inclusive environments and amplifying societal impacts. Businesses embracing this symbiotic approach not only gain competitive advantages but also contribute to sustainable growth. By leveraging CSR to advance diversity and utilizing diverse perspectives to enhance CSR, organizations can achieve long-term success while driving meaningful societal change. This study provides actionable insights for embedding DEI into CSR practices, reinforcing their importance in shaping equitable and sustainable futures.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
1 May 2025
ISBN
978-94-6463-692-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-692-5_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Prima Ayu Novita Junianto
AU  - Anak Agung Gde Satia Utama
PY  - 2025
DA  - 2025/05/01
TI  - Corporate Social Responsibility (CSR) and Diversity: Intersections, Implications, and Strategies
BT  - Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024)
PB  - Atlantis Press
SP  - 183
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-692-5_11
DO  - 10.2991/978-94-6463-692-5_11
ID  - Junianto2025
ER  -