Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024)

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Understanding Muslim Consumer Behavior through the Halal Reasoned Goal Pursuit Framework

Authors
Moh Wahyudin1, 2, Chih-Cheng Chen1, *, Kune-Muh Tsai1, Mochammad Maksum2
1College of Management, National Kaohsiung University of Science and Technology, Kaohsiung City, Taiwan
2Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: volvic@nkust.edu.tw
Corresponding Author
Chih-Cheng Chen
Available Online 1 May 2025.
DOI
10.2991/978-94-6463-692-5_19How to use a DOI?
Keywords
Muslim; Halal; Consumer Behavior; Reasoned Goal Pursuit
Abstract

This study presents the Halal Reasoned Goal Pursuit (HRGP) framework, which is an extension of the Theory of Reasoned Goal Pursuit (TRGP), for better understanding Muslim consumer behavior toward halal food consumption. While prior research has shown the impact of halal certification, religious views, and societal standards, there are still inconsistencies in identifying these aspects as antecedents, mediators, or independent variables. Expanding on this, HRGP investigates two types of goals: active procurement goals, such as religious commitment, and active approval goals, including those from Muslim authorities. These goals continue to have an impact on Muslim attitudes and subjective standards, which define their consumer behavior intentions. Furthermore, HRGP emphasizes the importance of perceived behavioral control, which is molded by halal assurance and Muslim-signed. The HRGP paradigm examines Muslim consumer behavior comprehensively by investigating the interaction between individual reasons and community dynamics within Islamic principles.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
1 May 2025
ISBN
978-94-6463-692-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-692-5_19How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Moh Wahyudin
AU  - Chih-Cheng Chen
AU  - Kune-Muh Tsai
AU  - Mochammad Maksum
PY  - 2025
DA  - 2025/05/01
TI  - Understanding Muslim Consumer Behavior through the Halal Reasoned Goal Pursuit Framework
BT  - Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024)
PB  - Atlantis Press
SP  - 358
EP  - 375
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-692-5_19
DO  - 10.2991/978-94-6463-692-5_19
ID  - Wahyudin2025
ER  -