Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)

📍Phuket, Thailand🗓️ 11-12 January 2014
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From Customer Intelligence to Customer Understanding in Industrial Services

Authors
T.S. Mittilä
Corresponding Author
T.S. Mittilä
Available Online January 2014.
DOI
10.2991/gecss-14.2014.66How to use a DOI?
Keywords
industrial service, customer understanding, customer information, customer intelligence,
Abstract

The paper suggests a new conceptual construct “Wheel of customer understanding” by bringing the concepts of customer intelligence, customer knowledge and service management together.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
Series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
10.2991/gecss-14.2014.66How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - T.S. Mittilä
PY  - 2014/01
DA  - 2014/01
TI  - From Customer Intelligence to Customer Understanding in Industrial Services
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 263
EP  - 266
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.66
DO  - 10.2991/gecss-14.2014.66
ID  - Mittilä2014/01
ER  -