Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)

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Challenges for Digital Business Actors and MSMEs in Batam City in Marketing Their Products Outside of the City

Authors
Sulistiono Sulistiono1, *, Maria Evita Sari1
1Politeknik Negeri Batam, Jl. Ahmad Yani, Batam, 29461, Indonesia
*Corresponding author. Email: sulistiono@polibatam.ac.id
Corresponding Author
Sulistiono Sulistiono
Available Online 13 February 2026.
DOI
10.2991/978-94-6463-990-2_27How to use a DOI?
Keywords
Digital Business Actors; MSMEs; Marketing Products
Abstract

This study investigates the challenges faced by digital business actors and MSMEs in Batam City when marketing their products outside the city, focusing on the impact of Free Trade Zone (FTZ) regulations on shipping costs and competitiveness. Using SWOT analysis, the study finds strategic ways for MSMEs to improve research and identifies strategic options for MSMEs to enhance their market reach and competitiveness. The findings indicate that there is an urgent government intervention to reduce tax burdens and shipping costs, enabling MSMEs to compete effectively with businesses in other regions. The study recommends leveraging strengths to exploit opportunities, addressing weaknesses to capitalize on opportunities, utilizing strengths to mitigate threats, and minimizing weaknesses to avoid threats. Ultimately, the research advocates for a revision of customs and tax regulations to support the growth of MSMEs in Batam and ensure they benefit from the FTZ status.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 February 2026
ISBN
978-94-6463-990-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-990-2_27How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sulistiono Sulistiono
AU  - Maria Evita Sari
PY  - 2026
DA  - 2026/02/13
TI  - Challenges for Digital Business Actors and MSMEs in Batam City in Marketing Their Products Outside of the City
BT  - Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)
PB  - Atlantis Press
SP  - 423
EP  - 431
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-990-2_27
DO  - 10.2991/978-94-6463-990-2_27
ID  - Sulistiono2026
ER  -