Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)

International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)

📍Biskra, Algeria🗓️ 13-14 April 2026
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AI Readiness in MENA Organizations: Developing and Testing a Measurement Model (A Case Study of Guedila Company)

Authors
Nourhane Groun1, *, Kamilia Izzrech2
1Department of Management, University of Biskra, Biskra, Algeria
2Department of Commerce, Laboratory of Economics and Management Sciences, University of Biskra, Biskra, Algeria
*Corresponding author. Email: nourhane.groun@univ-biskra.dz
Corresponding Author
Nourhane Groun
Available Online 24 June 2026.
DOI
10.2991/978-94-6239-711-8_27How to use a DOI?
Keywords
Artificial Intelligence; AI Readiness; Measurement Model; MENA Organizations; Guedila Mineral Water Company
Abstract

This study addresses Artificial Intelligence (AI) readiness as a key requirement for organizations aiming to adopt AI technologies effectively and responsibly, with a specific focus on the MENA region. Using quantitative exploratory approach, the research develops and empirically validates a context-aware AI readiness measurement model based on a five-point Likert-scale questionnaire.

The model consists of five main dimensions: Strategic Readiness, Technological Readiness, Governance and Ethical Readiness, Organizational and Cultural Readiness, and Human Capital Readiness. It is applied through a case study of Guedila Mineral Water Company, an Algerian industrial organization. Descriptive statistical analysis reveals a moderate-to-high overall level of AI readiness, driven primarily by strong strategic orientation and supportive organizational culture.

However, gaps are identified in technological infrastructure, governance frameworks, and human capital capabilities, which may hinder sustainable AI implementation.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
24 June 2026
ISBN
978-94-6239-711-8
ISSN
2352-5428
DOI
10.2991/978-94-6239-711-8_27How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nourhane Groun
AU  - Kamilia Izzrech
PY  - 2026
DA  - 2026/06/24
TI  - AI Readiness in MENA Organizations: Developing and Testing a Measurement Model (A Case Study of Guedila Company)
BT  - Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)
PB  - Atlantis Press
SP  - 289
EP  - 298
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-711-8_27
DO  - 10.2991/978-94-6239-711-8_27
ID  - Groun2026
ER  -