Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)

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Bibliometric Analysis of the Intersection Between Sensory Marketing and Artificial Intelligence: Trends, Influential Contributors, and Future Directions

Authors
Sherin Chacko1, *, R. Amruthavarshini2
1Research Scholar, St Michael’s College, Cherthala, Alappuzha, Kerala, India
2Assistant professor, Bharata Matha College, Thrikkakkara, Ernakulam, Kerala, India
*Corresponding author. Email: sssherinchacko@gmail.com
Corresponding Author
Sherin Chacko
Available Online 6 November 2025.
DOI
10.2991/978-94-6463-896-7_13How to use a DOI?
Keywords
Sensory marketing; Artificial intelligence; Multisensory cues; Consumer engagement; AI personalization
Abstract

This study conducts a thorough examination of existing literature to explore the intersection of sensory marketing and artificial intelligence (AI), defining the overall research domain, identifying key themes, notable contributors, and developing trends. The study employs Biblioshiny from the Bibliometrix R package to examine publication trends, sources, authors, and citations. It accomplishes this by utilizing information from the Scopus database along with a specific search query featuring sensory and AI-focused keywords. Results reveal a substantial rise in research output since 2018, peaking in 2023, mainly in major journals like the Journal of the Acoustical Society of America and prominent authors, including Rui J and Wang J. The most referenced studies merge fundamental acoustics with innovative AI applications, with acoustics as the central focus. The research highlights AI’s ability to improve multisensory consumer experiences while pinpointing shortcomings in non-auditory senses and ethical issues.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
6 November 2025
ISBN
978-94-6463-896-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-896-7_13How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sherin Chacko
AU  - R. Amruthavarshini
PY  - 2025
DA  - 2025/11/06
TI  - Bibliometric Analysis of the Intersection Between Sensory Marketing and Artificial Intelligence: Trends, Influential Contributors, and Future Directions
BT  - Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)
PB  - Atlantis Press
SP  - 230
EP  - 241
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-896-7_13
DO  - 10.2991/978-94-6463-896-7_13
ID  - Chacko2025
ER  -