Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)

10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)

📍Makassar, Indonesia🗓️ 6-8 October 2025
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Financial Literacy and Digital Marketing for MSMEs in Bulu Cindea Village, South Sulawesi

Authors
Velysia Velysia1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: velysia25a@student.unhas.ac.id
Corresponding Author
Velysia Velysia
Available Online 20 June 2026.
DOI
10.2991/978-94-6239-709-5_112How to use a DOI?
Keywords
Financial Literacy; Digital Marketing; MSMEs; Community Empowerment; Sustainability
Abstract

MSMEs play an important role as drivers of the national economy with a significant contribution to community income. However, many MSMEs face obstacles such as weak financial record keeping and suboptimal implementation of digital marketing strategies. This study aims to analyze the impact of socialization of digital marketing management and financial recording on increasing the capacity of MSMEs in Bulu Cindea Village, Pangkajene and Kepulauan Regency. The method used is the Participatory Rural Appraisal (PRA) approach through surveys, interviews, training, and mentoring. Data was collected through direct observation and semi-structured interviews. The results show an increase in MSME actors’ understanding of financial literacy (as demonstrated by the use of the Si Apik recording application) and an increase in the use of digital media for product marketing. These activities have implications for increasing the competitiveness of local MSMEs. This study emphasizes the importance of technology-based mentoring as a strategy for MSME sustainability.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
20 June 2026
ISBN
978-94-6239-709-5
ISSN
2352-5428
DOI
10.2991/978-94-6239-709-5_112How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Velysia Velysia
PY  - 2026
DA  - 2026/06/20
TI  - Financial Literacy and Digital Marketing for MSMEs in Bulu Cindea Village, South Sulawesi
BT  - Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
PB  - Atlantis Press
SP  - 1606
EP  - 1613
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-709-5_112
DO  - 10.2991/978-94-6239-709-5_112
ID  - Velysia2026
ER  -