Bridging Command and Community: Engagement Mediates Military Governance and Satisfaction in the TNI Manunggal Program

DOI

10.2991/978-94-6239-709-5_34How to use a DOI?

Keywords

Strategic Delivery; Public Trust; Community Engagement; Public Satisfaction; Hybrid Governance

Abstract

Effective public service delivery in rural areas requires more than physical infrastructure; it demands alignment with citizen expectations, institutional legitimacy, and participatory governance. In Indonesia, the TNI Manunggal Membangun Desa (TMMD) program an initiative led by the national military represents a hybrid governance model that combines centralized command structures with decentralized service delivery. Despite its widespread implementation, limited empirical research has explored how strategic delivery and public trust influence beneficiary satisfaction, particularly through the lens of community engagement. This study investigates the effects of Strategic Delivery (SD) and Public Trust (PT) on Community Engagement (CE), and how CE subsequently affects Public Satisfaction (PS) among TMMD beneficiaries. Primary data were collected from 181 rural residents across villages receiving TMMD interventions. The research used Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct and mediated relationships among constructs. Results show that SD and PT significantly predict CE, which positively affects PS. CE mediates relationships between SD, PT, and PS, highlighting its role in enhancing satisfaction outcomes. These findings suggest military-led programs can foster public satisfaction when supported by trust-building mechanisms and participatory engagement strategies. This study contributes to theoretical discourse on hybrid governance and expands engagement theory and service-dominant logic to military-civil collaboration. It offers practical insights for improving legitimacy, responsiveness, and community integration of public service programs in post-bureaucratic settings.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Franki Susanto
AU  - Abdul Rahman Kadir
PY  - 2026
DA  - 2026/06/20
TI  - Bridging Command and Community: Engagement Mediates Military Governance and Satisfaction in the TNI Manunggal Program
BT  - Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
PB  - Atlantis Press
SP  - 490
EP  - 507
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-709-5_34
DO  - 10.2991/978-94-6239-709-5_34
ID  - Susanto2026
ER  -