Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)

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Business Competition Strategy Using SWOT Analysis in Dyno Toast Business in Makassar

Authors
Muh Alfauzy Rezky1, *, Otto R. Payangan1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: rezkyma24a@student.unhas.ac.id
Corresponding Author
Muh Alfauzy Rezky
Available Online 20 June 2026.
DOI
10.2991/978-94-6239-709-5_38How to use a DOI?
Keywords
Business Strategy; SWOT Analysis; Business Competition; Small and Medium Enterprises (Smes); Makassar Culinary Business
Abstract

This study aims to analyze the business competition strategy implemented by Dyno Toast in Makassar using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that Dyno Toast has strengths in the form of unique flavors, competitive prices, a well-known local brand, and a strategic location. Available opportunities include contemporary culinary trends, delivery services, and promotions through social media. However, this business also has weaknesses in the form of limited menu variations, production capacity, and a suboptimal financial recording system, as well as facing threats from tight competition, fluctuations in raw material prices, and changes in consumer trends. The results of the SWOT analysis shown, Dyno Toast’s position is in Quadrant I (Aggressive Strategy), which means the company is advised to expand, innovate products, and penetrate the market more intensively. Thus, the strategy taken can strengthen the business’s competitiveness amidst the dynamics of the culinary market in Makassar.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
20 June 2026
ISBN
978-94-6239-709-5
ISSN
2352-5428
DOI
10.2991/978-94-6239-709-5_38How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muh Alfauzy Rezky
AU  - Otto R. Payangan
PY  - 2026
DA  - 2026/06/20
TI  - Business Competition Strategy Using SWOT Analysis in Dyno Toast Business in Makassar
BT  - Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
PB  - Atlantis Press
SP  - 559
EP  - 570
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-709-5_38
DO  - 10.2991/978-94-6239-709-5_38
ID  - Rezky2026
ER  -