Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)

10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)

📍Makassar, Indonesia🗓️ 6-8 October 2025
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Determinants of E-SIM Adoption Among Telkomsel Consumers in Indonesia

Authors
Bambang Mulyadi1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: mulyadib25a@student.unhas.ac.id
Corresponding Author
Bambang Mulyadi
Available Online 20 June 2026.
DOI
10.2991/978-94-6239-709-5_55How to use a DOI?
Keywords
Technology Acceptance Model (TAM); Perceived Usefulness; Adoption Intention; e-SIM
Abstract

Indonesia’s emerging e-SIM user base faces behavioral transition challenges from physical SIM cards. Identifying adoption intention drivers is vital for business continuity. This research analyzes how Perceived Ease of Use, Perceived Usefulness, Perceived Security, and Social Influence impact Adoption Intention for Telkomsel’s e-SIM service, using descriptive research with structural equation modeling (SEM). Questionnaire data were obtained from Telkomsel customers using purpose sampling to determine the sample, then analyzed using PLS-SEM on five variables. Findings indicate Perceived Ease of Use, Perceived Usefulness, Perceived Security, and Social Influence significantly and positively influence Adoption Intention. Results recommend Telkomsel’s e-SIM service focus on enhancing perceived usefulness to boost customer Adoption Intention, thereby increasing service uptake and driving growth. These insights hold implications for service industries, emphasizing functional value and tangible benefits importance in building customer adoption. This study delivers valuable perspectives on Adoption Intention factors in e-SIM contexts, providing actionable guidance for strategic planning and customer satisfaction enhancement.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
20 June 2026
ISBN
978-94-6239-709-5
ISSN
2352-5428
DOI
10.2991/978-94-6239-709-5_55How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bambang Mulyadi
PY  - 2026
DA  - 2026/06/20
TI  - Determinants of E-SIM Adoption Among Telkomsel Consumers in Indonesia
BT  - Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)
PB  - Atlantis Press
SP  - 798
EP  - 812
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-709-5_55
DO  - 10.2991/978-94-6239-709-5_55
ID  - Mulyadi2026
ER  -