An Assessment of Factors Influencing the Continuous Use of Cross-Border Social Network Users at GuangDong China

DOI

10.2991/978-94-6463-238-5_72How to use a DOI?

Keywords

Cross-border social networking; social network; influencing factors

Abstract

As cross-border social networks are becoming more and more accepted by users, cross-border social networks use socialization to attract customers, and more and more social networking platforms have begun to accept this model. Due to the combination of social networking and the Internet, communication between people can be greatly improved. The success of social networks can also bring effective publicity to the platform. The characteristics of cross-border social networks include allowing users to easily share information with friends around the world, providing users with rich multimedia content, and supporting multiple languages to meet the needs of users from different cultural backgrounds, providing users with cross-border or cross-organizational functions such as instant messaging. However, due to their own characteristics and political, economic, technological, educational, cultural and other factors of cross-border information flow, the development of major social network platforms is not satisfactory. Research on cross-border social networks helps platforms better understand platform construction and further improve their social platforms on the basis of user feedback. Therefore, it is particularly important to conduct in-depth research on the impact of cross-border social network users’ willingness to use.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huan Chen
AU  - Bin Gu
PY  - 2023
DA  - 2023/09/26
TI  - An Assessment of Factors Influencing the Continuous Use of Cross-Border Social Network Users at GuangDong China
BT  - Proceedings of the 2023 4th International Conference on Big Data and Informatization Education (ICBDIE 2023)
PB  - Atlantis Press
SP  - 515
EP  - 524
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-238-5_72
DO  - 10.2991/978-94-6463-238-5_72
ID  - Chen2023
ER  -