Analysis on Jingdong’s Offbeat Marketing Strategies

DOI

10.2991/iccnce.2013.172How to use a DOI?

Keywords

Jingdong,Marketing Strategies, Innovation

Abstract

Jingdong, a famous E-mall for online shopping in China, has grown rapidly since its establishment. It has been regarded as a miracle in Chinese e-tailing field for a long time and now can equal some big enterprises such as Suning, Dangdang and Taobao. The reason why Jingdong achieves such a great achievement in a short period of time mainly relies on its offbeat marketing strategies in the era of Internet. This article is summarizing Jingdong’s recent offbeat marketing actions. I hope this article could provide valuable reference for electronic business companies in choosing suitable marketing strategies.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhenjian Jiang
AU  - Fengjuan Dong
AU  - Yixuan Tang
PY  - 2013/07
DA  - 2013/07
TI  - Analysis on Jingdong’s Offbeat Marketing Strategies
BT  - Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)
PB  - Atlantis Press
SP  - 697
EP  - 699
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccnce.2013.172
DO  - 10.2991/iccnce.2013.172
ID  - Jiang2013/07
ER  -