Enhancing Writing Skills in Indonesian High School Students through Tourism Promotion Texts: A Genre and Appraisal Analysis

DOI

10.2991/978-2-38476-321-4_18How to use a DOI?

Keywords

promotional text; appraisal; tourism

Abstract

This study was conducted to evaluate the abilities of teenage writers in drafting tourism promotional texts in English for the potential tourist attractions in Plupuh, Sragen, Indonesia, prior to their participation in a training program focused on writing digital promotional texts for tourism spots. Six exemplary texts were selected from the prospective training participants. These texts were then subjected to genre analysis and appraisal analysis. The genre analysis identified that five texts were descriptive, structured primarily with obligatory introduction and description units, with one text including additional historical background. The appraisal analysis revealed limited use of Affect, with only the Bahulak Market text employing adjectives such as “excited” and “enthusiastic.“ Judgment for social esteem was effectively utilized in the Joko Tingkir text, using terms like “good,” “skilled,” “far-sighted,” and “brave” to positively appraise character traits. Appreciation was reflected through adjectives evaluating reaction, composition, and valuation across the texts. Graduation analysis showed the students’ ability to modulate intensity and clarity, though inconsistently. To enhance their writing skills, it is recommended that students focus on emotional engagement, consistent use of background information, refined evaluative language, and nuanced graduation use. These improvements can lead to more sophisticated and engaging tourism promotional texts.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Djatmika Djatmika
AU  - Riyadi Santosa
AU  - Tri Wiratno
AU  - Rara Sugiarti
AU  - Agus Hari Wibowo
PY  - 2024
DA  - 2024/12/24
TI  - Enhancing Writing Skills in Indonesian High School Students through Tourism Promotion Texts: A Genre and Appraisal Analysis
BT  - Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
PB  - Atlantis Press
SP  - 259
EP  - 269
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-321-4_18
DO  - 10.2991/978-2-38476-321-4_18
ID  - Djatmika2024
ER  -