Cultural Representation as Promotion and Existence of the Banyu Panguripan Tradition in the Instagram feed @fwg_pulosari

DOI

10.2991/978-2-38476-321-4_4How to use a DOI?

Keywords

Cultural representation; promotion; existence; Banyu Panguripan tradition; social media; Instagram

Abstract

Social media platform Instagram has become a compelling attraction in today's era, whether for marketing a local product or in the field of cultural tourism. This is evident in the traditions upheld by the community in Pulosari Subdistrict, known as the Banyu Panguripan Tradition. Essentially, the Banyu Panguripan Tradition is a ritual intended to request abundant water sources since Pulosari Subdistrict is known for water shortages, especially during the dry season. Initially, the Banyu Panguripan Tradition was regularly practiced by the residents of Jurangmangu Village, one of the villages in Pulosari Subdistrict. Subsequently, the subdistrict government took the initiative to revamp the packaging of the Banyu Panguripan Tradition into a cultural entertainment involving fourteen villages. This research is qualitative, using a descriptive-interpretative approach. To facilitate the analysis process, this study employs Roland Barthes’ semiotics theory, with the research object being posts on the official Festival Wong Gunung account. The purpose of this simple research is to understand the role of the Instagram social media account owned by Official Festival Wong Gunung in documenting and promoting the implementation of the Banyu Panguripan Tradition.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Afiliasi Ilafi
AU  - Bani Sudardi
AU  - Slamet Subiyantoro
AU  - Titis Srimuda Pitana
PY  - 2024
DA  - 2024/12/24
TI  - Cultural Representation as Promotion and Existence of the Banyu Panguripan Tradition in the Instagram feed @fwg_pulosari
BT  - Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
PB  - Atlantis Press
SP  - 31
EP  - 41
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-321-4_4
DO  - 10.2991/978-2-38476-321-4_4
ID  - Ilafi2024
ER  -