Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)

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The Investigation of Pandemic Impact on Global Gaming Market

Authors
Kongzhe Cai1, *
1Department of Engineering, University of New South Wales, Sydney, NSW, 2052, Australia
*Corresponding author. Email: z5494244@ad.unsw.edu.au
Corresponding Author
Kongzhe Cai
Available Online 24 February 2025.
DOI
10.2991/978-94-6463-652-9_30How to use a DOI?
Keywords
Pandemic; Gaming Market; Stock prices
Abstract

The COVID-19 pandemic has imposed a significant impact on the global gaming industry, causing disruptions across regions and reshaping consumer behaviours. This review article studies the multifaceted effects of the pandemic on gaming markets in China, the United States, and Japan, highlighting differences in market responses and financial performances. While the global gaming industry saw unprecedented growth in user engagement and revenues during the lockdown period, regional disparities were evident. The Chinese market, though initially buoyed by increased sales, witnessed a decline in smaller companies due to regulatory challenges. In contrast, the U.S. gaming market experienced abnormal stock returns during the early stages of the pandemic, benefiting from increased demand for both games and hardware. Japan, however, diverged from the global trend, with significant declines in stock prices, particularly in the mobile gaming sector. This article also discusses the limitations of traditional data analysis methods used in pandemic-related research and suggests the integration of Artificial Intelligence (AI)-driven models for future studies to better capture dynamic market trends. Additionally, it proposes strategies for the gaming industry to enhance resilience against future disruptions, including portfolio diversification and investment in robust digital infrastructure. By exploring the pandemic’s diverse impacts and offering insights for future preparedness, this review contributes to a comprehensive understanding of how the gaming industry can adapt to global challenges.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
24 February 2025
ISBN
978-94-6463-652-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-652-9_30How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kongzhe Cai
PY  - 2025
DA  - 2025/02/24
TI  - The Investigation of Pandemic Impact on Global Gaming Market
BT  - Proceedings of the International Workshop on Navigating the Digital Business Frontier for Sustainable Financial Innovation (ICDEBA 2024)
PB  - Atlantis Press
SP  - 295
EP  - 300
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-652-9_30
DO  - 10.2991/978-94-6463-652-9_30
ID  - Cai2025
ER  -