Proceedings of the 6th International Conference on Deep Learning, Artificial Intelligence and Robotics (ICDLAIR 2024)

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Multilingual Detection of Persuasion Techniques in Memes

Authors
Alok Ranjan1, Ishan Papnai1, Jatin Gupta1, Mehul Aggarwal1, Anita Saroj1, *
1Department of Computer Science and Engineering, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India
*Corresponding author. Email: anitasaroj786@gmail.com
Corresponding Author
Anita Saroj
Available Online 25 June 2025.
DOI
10.2991/978-94-6463-740-3_22How to use a DOI?
Keywords
Sentiment Analysis; Transformer; Multimodals; BERT; VisualBERT; DVTT; MMBT
Abstract

Online disinformation efforts employ memes, a highly popular kind of content. They get the most success on social media platforms due to their ability to easily access a large audience. As part of a disinformation campaign, memes use different types of rhetorical and psychological techniques, like slander, insulting grouping, and oversimplifying causes, to get people to do what they want. This research explores the complex field of the multilingual identification of persuasive strategies in memes. Finding persuasion techniques used for sentiment analysis of textual content in memes is the first part of the research. The second part uses binary classification to see if there are persuasion techniques in both the textual and visual parts of memes. The study uses a thorough method to complete these subtasks, which are meant to help people understand and find persuasive elements in memes that are written in different languages.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th International Conference on Deep Learning, Artificial Intelligence and Robotics (ICDLAIR 2024)
Series
Advances in Intelligent Systems Research
Publication Date
25 June 2025
ISBN
978-94-6463-740-3
ISSN
1951-6851
DOI
10.2991/978-94-6463-740-3_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Alok Ranjan
AU  - Ishan Papnai
AU  - Jatin Gupta
AU  - Mehul Aggarwal
AU  - Anita Saroj
PY  - 2025
DA  - 2025/06/25
TI  - Multilingual Detection of Persuasion Techniques in Memes
BT  - Proceedings of the 6th International Conference on Deep Learning, Artificial Intelligence and Robotics (ICDLAIR 2024)
PB  - Atlantis Press
SP  - 251
EP  - 260
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-740-3_22
DO  - 10.2991/978-94-6463-740-3_22
ID  - Ranjan2025
ER  -