Consumer Intention Index in Batik Industry Using Structural Equation Modeling

DOI

10.2991/aebmr.k.210507.082How to use a DOI?

Keywords

Intention, Trust, Perceived Value, Perceived Quality, Consumer Intention Index

Abstract

This is a continuation of previous research conducted by the same researchers. However, apart from including subjects from Malaysia, the antecedent variables are different. All variables were measured using a Likert-scale with the scores ranging from 1 to 10. The convergent and discriminant validity, as well as the reliability of the instrument were tested empirically. From the results, it is known that trust has a direct effect on intention. In addition, both perceived value and perceived quality have a direct or indirect effect towards intention through trust. At the end of this article, suggestions for future research are also presented.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Keni Keni
AU  - Lerbin R. Aritonang R.
AU  - Ary Satria Pamungkas
PY  - 2021
DA  - 2021/05/09
TI  - Consumer Intention Index in Batik Industry Using Structural Equation Modeling
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 552
EP  - 560
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.082
DO  - 10.2991/aebmr.k.210507.082
ID  - Keni2021
ER  -