Proceedings of the fourteenth International Conference on Entrepreneurship and Business Management 2025 (ICEBM 2025)

Cloud for a Greener Future: A Sustainable Cloud Ecosystem Perspective

Authors
Bernadetta Kwintiana1, *, Adi Fitrianto1, Sestri Novia Rizki1
1Media Nusantara Citra University, West Jakarta, Indonesia
*Corresponding author. Email: bk.ane@mcnu.ac.id
Corresponding Author
Bernadetta Kwintiana
Available Online 13 May 2026.
DOI
10.2991/978-94-6239-670-8_18How to use a DOI?
Keywords
Cloud Computing; Green Computing; Sustainability; Energy Efficiency; Cloud Ecosystem Model
Abstract

The global expansion of cloud computing has accelerated digital innovation but also intensified energy consumption and carbon emissions. This study proposes a conceptual–empirical framework called the Sustainable Cloud Ecosystem (SCE) Model, designed to integrate technological, environmental, and governance dimensions for achieving sustainability in cloud infrastructures. Methodologically, the research combines a literature-based conceptual approach with an empirical evaluation of sustainability indicators—Power Usage Effectiveness (PUE), Carbon Usage Effectiveness (CUE), and Renewable Energy Integration (REI)—using data from major cloud service providers, including Google Cloud, Microsoft Azure, and Amazon Web Services. The results demonstrate that cloud providers with comprehensive sustainability strategies—combining energy-efficient technologies, renewable-energy sourcing, and transparent governance—achieve superior environmental performance. Empirical findings indicate PUE values of 1.10–1.20, CUE levels below 0.30 kg CO2/kWh, and REI rates exceeding 80%. These outcomes validate the SCE Model’s theoretical premise that sustainable performance emerges from the balanced interaction of technological optimization, environmental responsibility, and governance accountability. The study concludes that the SCE Model offers both a diagnostic framework and a policy tool for guiding carbon-neutral cloud transitions. It contributes to advancing the discourse on green computing by bridging theory and practice, emphasizing cloud technology’s role as a catalyst for sustainable digital transformation.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

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Volume Title
Proceedings of the fourteenth International Conference on Entrepreneurship and Business Management 2025 (ICEBM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 May 2026
ISBN
978-94-6239-670-8
ISSN
2352-5428
DOI
10.2991/978-94-6239-670-8_18How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

Cite this article

TY  - CONF
AU  - Bernadetta Kwintiana
AU  - Adi Fitrianto
AU  - Sestri Novia Rizki
PY  - 2026
DA  - 2026/05/13
TI  - Cloud for a Greener Future: A Sustainable Cloud Ecosystem Perspective
BT  - Proceedings of the fourteenth International Conference on Entrepreneurship and Business Management 2025 (ICEBM 2025)
PB  - Atlantis Press
SP  - 215
EP  - 225
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-670-8_18
DO  - 10.2991/978-94-6239-670-8_18
ID  - Kwintiana2026
ER  -