Proceedings of the International Conference on Economics, Business, Social, and Humanities 2025 (ICEBSH 2025)

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The Influence of Personal Branding on Job Opportunities for Gen Z

Authors
Felicia Gabriella1, Julius Andi Nugroho2, *
1Visual Communication Design Departement, Universitas Tarumanagara, Jakarta, Indonesia
2Visual Communication Design Departement, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: juliusn@fsrd.untar.ac.id
Corresponding Author
Julius Andi Nugroho
Available Online 29 December 2025.
DOI
10.2991/978-2-38476-495-2_21How to use a DOI?
Keywords
personal branding; gen z; career
Abstract

News about 9.9 million Gen Z individuals struggling to find jobs or facing unemployment has caught the public's attention. Media often discuss external factors, such as intense competition, unstable economic conditions, low education levels, and limited job opportunities as primary causes of this issue. According to data from Sakernas in February 2024, there are 4,905,012 unemployed Gen Z individuals, with most being between 20–24 years old. Additionally, the stigma labeling Gen Z as the “strawberry generation” is increasingly prevalent. They are perceived as lacking clear career goals and often applying for jobs that don’t match their qualifications or experience. This highlights a lack of awareness about the importance of personal branding. Personal branding could be a crucial key for Gen Z to better understand and navigate their careers. Through personal branding, individuals can recognize their potential, uniqueness, and values, and then present them in ways relevant to the job market. Thus, Gen Z could stand out more easily amid fierce competition and open up more career opportunities. The purpose of this objective is to make Gen Z aware of the importance of personal branding and self-development. Additionally, it aims to counter the negative stigma associated with their generation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities 2025 (ICEBSH 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2025
ISBN
978-2-38476-495-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-495-2_21How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Felicia Gabriella
AU  - Julius Andi Nugroho
PY  - 2025
DA  - 2025/12/29
TI  - The Influence of Personal Branding on Job Opportunities for Gen Z
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities 2025 (ICEBSH 2025)
PB  - Atlantis Press
SP  - 219
EP  - 230
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-495-2_21
DO  - 10.2991/978-2-38476-495-2_21
ID  - Gabriella2025
ER  -