Health and Enviromental Concerns Influence the Purchasing Behavior of Green Technological Products in Hanoi

DOI

10.2991/978-94-6239-622-7_30How to use a DOI?

Keywords

Green technology products; Health concern; Environmental Concern; Purchase behaviour

Abstract

Research purpose:

The paper explores determinants of Hanoi consumers’ buying behavior regarding green technology products, drawing partly on the Theory of Planned Behavior (TPB) and extending it with two constructs: health concern and environmental concern.

Research motivation:

In recent years, the topic “Protecting the environment” is always prioritized on the table of the world forum. Therefore, the appearance of green products with the aim of protecting the environment and maintaining the sustainability is vital. Most prior studies address either green products in general or focus on a single green product. Yet, research in Vietnam especially on green technology products which is still limited. Therefore, analyzing Vietnamese consumers’ purchasing behavior for green technological goods is an urgent task that advances understanding of consumer behavior and this niche market.

Research design, approach, and method:

The research adopted a quantitative analysis, handling a set of questions to collect the response in Hanoi, Vietnam. A proper technique was used to select these respondents via both offline and online platform. In detail, the researcher employed the structural equation model on 241 valid samples.

Main findings:

The result reveals that attitude is a significant predictor toward purchasing behaviour of green technological products. In detail, two components health environmental and health concerns affect attitude with different degrees, the environmental concern has stronger impact attitude than health concern.

Practical Contributions.

This study’s findings may support policymakers in developing regulations and initiatives that address pressing environmental challenges. For businesses, the results provide insights into the determinants of consumer purchasing behavior toward green technology products, enabling the creation of more effective marketing strategies. Ultimately, the broader objective of this process is to contribute to tackling global environmental issues.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ngoc-Quoc-Thinh Nhu
AU  - Thi Mai Le
AU  - Thai Phong Le
PY  - 2026
DA  - 2026/04/21
TI  - Health and Enviromental Concerns Influence the Purchasing Behavior of Green Technological Products in Hanoi
BT  - Proceedings of the International Conference on Emerging Challenges: Business Dynamics in Disruptive Economy (ICECH 2025)
PB  - Atlantis Press
SP  - 496
EP  - 504
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-622-7_30
DO  - 10.2991/978-94-6239-622-7_30
ID  - Nhu2026
ER  -