Proceedings of the 2024 4th International Conference on Education, Language and Art (ICELA 2024)

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Multimodal Mode of Guangdong Intangible Cultural Heritage Intercultural Communication from the Perspective of Digital Humanities: A case study of Guangdong Lion Dance

Authors
Menglei Lv1, Liping Jiang2, *
1Software Engineering Institute of Guangzhou, Guangzhou City, Guangdong, China
2Guangdong Mechanical & Electrical Polytechnic, Guangzhou City, Guangdong, China
*Corresponding author. Email: 1531447813@qq.com
Corresponding Author
Liping Jiang
Available Online 17 March 2025.
DOI
10.2991/978-2-38476-364-1_87How to use a DOI?
Keywords
Multimodal Mode; Intercultural Communication; Digital Humanities; Guangdong Lion Dance
Abstract

In the context of globalization and informatization, Guangdong lion dance (GLD), noted on the first list of national intangible cultural heritages (ICH), an important carrier of national culture, presents unprecedented challenges and opportunities in its protection and inheritance. Therefore, it is of particular significance to utilize modern technological means, especially digital technology, to effectively protect and transmit these precious cultural heritages. To address this, this study comprehensively applies digital humanities and multimodal discourse analysis theories in this field and proposes a multimodal mode of intercultural communication of Guangdong lion dance to facilitate the exportation and transmission of GLD and provide theoretical guidance for related practices.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Education, Language and Art (ICELA 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 March 2025
ISBN
978-2-38476-364-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-364-1_87How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Menglei Lv
AU  - Liping Jiang
PY  - 2025
DA  - 2025/03/17
TI  - Multimodal Mode of Guangdong Intangible Cultural Heritage Intercultural Communication from the Perspective of Digital Humanities: A case study of Guangdong Lion Dance
BT  - Proceedings of the 2024 4th International Conference on Education, Language and Art (ICELA 2024)
PB  - Atlantis Press
SP  - 699
EP  - 706
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-364-1_87
DO  - 10.2991/978-2-38476-364-1_87
ID  - Lv2025
ER  -