CRM Reform of Logistics Enterprises in Big Data Environment

DOI

10.2991/icemc-16.2016.27How to use a DOI?

Keywords

Big data; CRM; Business administration; Service; Sales

Abstract

This paper introduces the connotation and background of big data and analysis the opportunities and challenges logistics enterprises confront in CRM; it looks into the CRM status of domestic logistics enterprises, analyzes the applicable fields of big data in logistics and proposes a way to promote CRM efficiency with big data technology.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Wang
AU  - Yang Yu
PY  - 2016/05
DA  - 2016/05
TI  - CRM Reform of Logistics Enterprises in Big Data Environment
BT  - Proceedings of the 2016 International Conference on Education, Management and Computer Science
PB  - Atlantis Press
SP  - 131
EP  - 135
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemc-16.2016.27
DO  - 10.2991/icemc-16.2016.27
ID  - Wang2016/05
ER  -