Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

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Advantages and Disadvantages of Short Video Marketing and the Difference between Regular Endorsement

Authors
Rong Yan1, *
1Virginia Polytechnic Institute and State University, , 240 W CAMPUS DR, Harper Hall 0509, BLACKSBURG, VA, 24061, United States
*Corresponding author. Email: yrong22@vt.edu
Corresponding Author
Rong Yan
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-098-5_130How to use a DOI?
Keywords
Short video; selling; Internet; marketing; new generation
Abstract

This study examines the benefits and drawbacks associated with marketing products through the use of modern short videos. In addition to a few short video marketing strategies that correspond to the product. A parallel can be drawn with the traditional method of selling celebrity endorsements on television.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
78-94-6463-098-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-098-5_130How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rong Yan
PY  - 2022
DA  - 2022/12/27
TI  - Advantages and Disadvantages of Short Video Marketing and the Difference between Regular Endorsement
BT  - Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)
PB  - Atlantis Press
SP  - 1152
EP  - 1158
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-098-5_130
DO  - 10.2991/978-94-6463-098-5_130
ID  - Yan2022
ER  -