Research on the Promotion of Cultural Communication by Marine Cultural and Creative Products from the Perspective of Cultural Confidence

Chendian Tu; Feiyan Yang; Hang Sun

doi:10.2991/978-94-6463-642-0_8

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Research on the Promotion of Cultural Communication by Marine Cultural and Creative Products from the Perspective of Cultural Confidence

—— Taking Zhoushan Museum as an Example

Authors

Chendian Tu¹, Feiyan Yang¹, Hang Sun¹^{, *}

¹School of Foreign Languages, University of Zhejiang Ocean, Zhoushan, 316022, China

^*Corresponding author. Email: 3562901408@qq.com

Corresponding Author

Hang Sun

Available Online 24 January 2025.

DOI: 10.2991/978-94-6463-642-0_8 How to use a DOI?
Keywords: cultural confidence; museum; cultural and creative products; cultural communication
Abstract: With the globalization trend in the continuous development in all fields, the importance of inheriting and promoting excellent traditional culture of our country continues to rise. Cultural self-confidence has increasingly become the key object of attention. Zhoushan City, as an island city, has a deep historical heritage and rich Marine cultural resources. In combination with the unique significance and value of Zhoushan Marine Culture, this paper takes the Marine cultural and creative products of Zhoushan Museum as an example to explore how to fully maximize the cultural value of cultural and creative products and cultivate a cultural and creative industry that provides solid support for Marine cultural industry. And using cultural and creative products to promote Zhoushan Marine culture to spread overseas.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)
Series: Advances in Economics, Business and Management Research
Publication Date: 24 January 2025
ISBN: 978-94-6463-642-0
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-642-0_8 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Chendian Tu
AU  - Feiyan Yang
AU  - Hang Sun
PY  - 2025
DA  - 2025/01/24
TI  - Research on the Promotion of Cultural Communication by Marine Cultural and Creative Products from the Perspective of Cultural Confidence
BT  - Proceedings of 2024 6th International Conference on Economic Management and Cultural Industry (ICEMCI 2024)
PB  - Atlantis Press
SP  - 78
EP  - 86
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-642-0_8
DO  - 10.2991/978-94-6463-642-0_8
ID  - Tu2025
ER  -

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