Localization vs. Globalization in the External Communication of Zhoushan Folk Culture with New Quality Productive Forces

DOI

10.2991/978-94-6463-888-2_102How to use a DOI?

Keywords

Folk culture translation; New Quality Productive Forces; Zhoushan maritime culture; Technological mediation; Cross-cultural communication

Abstract

Amid global cultural integration, Zhoushan folk culture’s external communication struggles to balance localization and globalization. This study explores how New Quality Productive Forces address these challenges through modern translation technologies and cultural adaptation strategies, focusing on core elements like Guanyin belief, the Fishing Opening Festival, and boat decoration art. It identifies key issues in current translation practices, such as cultural discount and terminology confusion, and reveals limitations of mainstream tools in handling culturally specific items. A "three-dimensional modeling" approach is proposed, combining linguistic precision (bilingual terminology databases), cultural depth (multimodal annotations), and technological integration (CAT tools and AR systems). Case studies (e.g., optimized translation of the Fishing Opening Festival) demonstrate its effectiveness in enhancing cross-cultural communication, with dynamic, audience-tailored adaptations (supported by VR and AI) improving international receptivity while preserving cultural authenticity. The paper advocates for future developments like knowledge graphs and global cultural databases to bridge the cultural divides.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuye Lu
AU  - Jingjing Lu
PY  - 2025
DA  - 2025/12/03
TI  - Localization vs. Globalization in the External Communication of Zhoushan Folk Culture with New Quality Productive Forces
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 1046
EP  - 1052
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_102
DO  - 10.2991/978-94-6463-888-2_102
ID  - Lu2025
ER  -