Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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The Impact of Immersive Interactive Technology on Museum Visitors’ Willingness to Attend Exhibitions

Authors
Leiming Chen1, *
1School of Culture and Creativity, Beijing Normal-Hong Kong Baptist University, Zhuhai, 519087, China
*Corresponding author. Email: 1994835079@qq.com
Corresponding Author
Leiming Chen
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_80How to use a DOI?
Keywords
immersive interactive technology; willingness to visit exhibitions; immersion; interactive experience; digital transformation of museums
Abstract

With the continuous development of digital technology, immersive interactive technologies such as VR and AR are increasingly being used in museum exhibitions, becoming an important means to enhance the audience's experience and increase their willingness to participate in the exhibition. However, research on its influencing mechanism is still insufficient. Based on 281 random sampling questionnaire data, this paper explores the relationship between immersive interactive technology, interactive experience, immersion, and willingness to visit the exhibition. The study found that all three have a significant positive impact on the willingness to visit the exhibition, among which immersion has the strongest effect (β=0.440). This study fills the gap in empirical research and provides theoretical support and practical guidance for the design of digital exhibitions in museums, emphasizing the key value of experience optimization with "immersion" as the core of promoting cultural communication and public participation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_80How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Leiming Chen
PY  - 2025
DA  - 2025/12/03
TI  - The Impact of Immersive Interactive Technology on Museum Visitors’ Willingness to Attend Exhibitions
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 808
EP  - 814
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_80
DO  - 10.2991/978-94-6463-888-2_80
ID  - Chen2025
ER  -