Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)

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Evaluating the Impact of Environmental Performance on Green Innovation in Chinese Firms: Moderating Role of Greenwashing

Authors
Yajin Shi1, *
1School of Public Finance and Taxation, Inner Mongolia University of Finance and Economics, Hohhot, 010050, China
*Corresponding author. Email: 1792620353@qq.com
Corresponding Author
Yajin Shi
Available Online 3 December 2025.
DOI
10.2991/978-94-6463-888-2_34How to use a DOI?
Keywords
Green Innovation; Environmental Performance; Greenwashing; ESG Regulation
Abstract

In light of escalating global environmental challenges, green innovation has emerged as a crucial strategy for enterprises to enhance their environmental performance and bolster market competitiveness. Nevertheless, certain companies engage in “greenwashing” by overstating their environmental responsibilities and achievements. Utilizing data from A-share listed companies in Shanghai, Shenzhen, and Beijing spanning from 2011 to 2023, this study investigates the relationship between corporate environmental performance scores and green innovation levels, with an emphasis on the moderating effect of greenwashing practices. The empirical findings reveal that environmental performance scores exert a significant positive influence on green innovation levels, particularly within state-owned enterprises, small-scale enterprises, and those enterprises not categorized within heavy polluting industries. Furthermore, it is observed that greenwashing behavior diminishes the positive impact of environmental performance scores on green innovation. This research offers novel insights and empirical evidence for policymakers and business leaders to facilitate the green transformation and sustainable development of Chinese enterprises.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 December 2025
ISBN
978-94-6463-888-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-888-2_34How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yajin Shi
PY  - 2025
DA  - 2025/12/03
TI  - Evaluating the Impact of Environmental Performance on Green Innovation in Chinese Firms: Moderating Role of Greenwashing
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 339
EP  - 353
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_34
DO  - 10.2991/978-94-6463-888-2_34
ID  - Shi2025
ER  -