Dynamic Pricing and Supply-Demand Balance of Crowdsourcing Platforms: A Case Study of Didi Chuxing

DOI

10.2991/978-94-6239-777-4_45How to use a DOI?

Keywords

Crowdsourcing platform; Dynamic pricing; Pricing factor

Abstract

Against the backdrop of prevalent supply-demand imbalance in the development of Internet-based crowdsourcing platforms, this paper takes Didi Chuxing in Guangzhou, a city with both tourism and commercial attributes, as the research scenario, and explores the internal mechanism of dynamic pricing in balancing platform capacity supply and demand. Based on public operational data from the Guangzhou Transportation Bureau and Didi platform, this paper constructs a complete-information static game model with the platform, drivers and passengers as the main players, focusing on the impact of dynamic surcharges on supply-demand relations across different periods and scenarios. Data tests and model verification show that supply-demand conditions differ significantly by period, the pricing coefficient is positively correlated with overall capacity supply, supply-demand imbalance is more prominent during tourism peaks, and the regulatory effect of conventional dynamic pricing is relatively limited in such periods. This paper reveals the internal relationship between dynamic pricing and supply-demand balance of crowdsourcing platforms, and the conclusions provide a theoretical basis and data support for pricing strategy optimization and rational capacity allocation of urban ride-hailing platforms.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Keyan Wo
PY  - 2026
DA  - 2026/09/30
TI  - Dynamic Pricing and Supply-Demand Balance of Crowdsourcing Platforms: A Case Study of Didi Chuxing
BT  - Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
PB  - Atlantis Press
SP  - 421
EP  - 430
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-777-4_45
DO  - 10.2991/978-94-6239-777-4_45
ID  - Wo2026
ER  -