Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)

2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)

📍Beijing, China🗓️ 12-14 June 2026
<Previous Article In Volume
Next Article In Volume>

Technology-Driven Strategy and Competitive Structure Transformation: A Structural Analysis of XPENG’s Rise and Periodic Challenges

Authors
Yonghuai Dai1, *
1University of British Columbia, Vancouver, Canada
*Corresponding author. Email: yonghuai0906@126.com
Corresponding Author
Yonghuai Dai
Available Online 30 September 2026.
DOI
10.2991/978-94-6239-777-4_35How to use a DOI?
Keywords
XPENG; New Energy Vehicle; Intelligent Driving; Competitive Strategy; Technology-Driven
Abstract

This paper examines XPENG’s strategic evolution in China’s rapidly transforming new energy vehicle market. Through analysis of XPENG’s technology-driven approach, product positioning, and organizational reforms under President Wang Fengying, the study reveals how the company established its “affordable intelligent driving” advantage while facing intensifying competition from BYD, Tesla, Li Auto, and NIO. The research employs PEST framework to evaluate external environmental factors and proposes strategic recommendations for sustainable growth. Findings indicate that while XPENG’s technological capabilities remain strong, success depends on translating technical advantages into clear product positioning, efficient cost control, and differentiated brand communication.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2026
ISBN
978-94-6239-777-4
ISSN
2352-5428
DOI
10.2991/978-94-6239-777-4_35How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yonghuai Dai
PY  - 2026
DA  - 2026/09/30
TI  - Technology-Driven Strategy and Competitive Structure Transformation: A Structural Analysis of XPENG’s Rise and Periodic Challenges
BT  - Proceedings of the 2026 8th International Conference on Economic Management and Cultural Industry (ICEMCI 2026)
PB  - Atlantis Press
SP  - 313
EP  - 327
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-777-4_35
DO  - 10.2991/978-94-6239-777-4_35
ID  - Dai2026
ER  -