The Impact of Promoting Agricultural Products in Rural areas Through Live Streaming on the Economic Growth and Rural Revitalization

DOI

10.2991/aebmr.k.220603.144How to use a DOI?

Keywords

Live-streaming; Rural revitalization; Agricultural products; E-commerce; Digital economy

Abstract

Because of the single sales channel, information asymmetry, and other reasons, the sale of agricultural products is facing a huge dilemma. As a novel marketing approach, live-streaming agricultural products in rural areas is critical for rural revitalization and economic development. Live-streaming to promote agricultural products has opened a new window for rural economic development. This paper shows the current condition of promoting agricultural products in rural areas through live streaming. By analyzing the path of live-streaming of selling goods to promote rural economic development, this paper expounds on the economic impact of rural economic development, and all aspects brought about by it.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Yao Yao
PY  - 2022
DA  - 2022/07/01
TI  - The Impact of Promoting Agricultural Products in Rural areas Through Live Streaming on the Economic Growth and Rural Revitalization
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 880
EP  - 885
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.144
DO  - 10.2991/aebmr.k.220603.144
ID  - Yao2022
ER  -