How Firms Make Their Investment Decisions

DOI

10.2991/978-94-6239-719-4_12How to use a DOI?

Keywords

Physical Investment; Financial Market Investment; Strategic Investment; Haier

Abstract

To explore the influencing factors of corporate investment behavior, this paper takes Haier Group as a case study to analyze the factors affecting its physical investment, financial market investment, and strategic investment. Based on a review of the literature and an analysis of Haier Group’s financial statements, this study finds that Haier’s physical investments are primarily driven by market demand, its strategic investments mainly stem from corporate operational decisions and strategic development considerations, and its financial market investments primarily serve the company's needs for risk hedging and financial management.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zongzan Guo
PY  - 2026
DA  - 2026/07/09
TI  - How Firms Make Their Investment Decisions
BT  - Proceedings of the 2026 6th International Conference on Enterprise Management and Economic Development (ICEMED 2026)
PB  - Atlantis Press
SP  - 99
EP  - 106
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-719-4_12
DO  - 10.2991/978-94-6239-719-4_12
ID  - Guo2026
ER  -