From Drama Scenes to Geographical Imprints: Empowering the Creation of Tourism Destinations through the “Anime Pilgrimage” Driven by the Emotional Projection of Generation Z ACGN

Yang Bai; Minyue Zhong; Qian Chen; YanPing Li; Xianrong Deng; Xueqian Song

doi:10.2991/978-94-6239-602-9_20

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From Drama Scenes to Geographical Imprints: Empowering the Creation of Tourism Destinations through the “Anime Pilgrimage” Driven by the Emotional Projection of Generation Z ACGN

Authors

Yang Bai¹, Minyue Zhong¹, Qian Chen¹, YanPing Li¹, Xianrong Deng¹, Xueqian Song¹^{, *}

¹School of Management, Chengdu University of Information Technology, Chengdu, Sichuan, 610103, China

^*Corresponding author. Email: sxq@cuit.edu.cn

Corresponding Author

Xueqian Song

Available Online 13 March 2026.

DOI: 10.2991/978-94-6239-602-9_20 How to use a DOI?
Keywords: Anime Pilgrimage; Tourism; Generation Z; ACGN
Abstract: For the mechanism of the “Anime Pilgrimage” behavior driven by the emotional projection of Generation Z ACGN on tourist destinations, 1747 user comment data were crawled and a theoretical model was constructed using programmatic grounded theory. A questionnaire survey was conducted for Generation Z and analyzed using structural equation modeling. The results show that: (1) The popularity of cultural IP can increase tourism willingness, but cannot enhance perceived value. (2) Cultural identity can enrich and enhance the tourism experience, but it cannot directly trigger tourism behavior. (3) Value co creation behavior can enhance tourists’ perceived value and trigger their willingness to travel.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)
Series: Advances in Economics, Business and Management Research
Publication Date: 13 March 2026
ISBN: 978-94-6239-602-9
ISSN: 2352-5428
DOI: 10.2991/978-94-6239-602-9_20 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Yang Bai
AU  - Minyue Zhong
AU  - Qian Chen
AU  - YanPing Li
AU  - Xianrong Deng
AU  - Xueqian Song
PY  - 2026
DA  - 2026/03/13
TI  - From Drama Scenes to Geographical Imprints: Empowering the Creation of Tourism Destinations through the “Anime Pilgrimage” Driven by the Emotional Projection of Generation Z ACGN
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)
PB  - Atlantis Press
SP  - 202
EP  - 212
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-602-9_20
DO  - 10.2991/978-94-6239-602-9_20
ID  - Bai2026
ER  -

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