Differentiation Strategy and Enterprise Sustainable Innovation-The Moderating Effect of Environmental Uncertainty

DOI

10.2991/978-94-6463-702-1_12How to use a DOI?

Keywords

continuous innovation; differentiation strategy; environmental uncertainty

Abstract

Competitive strategy determines the path for achieving sustainable innovation. This study, from the perspective of resource allocation, empirically explores the impact of differentiation strategy on sustainable innovation. The results reveal an “inverted U-shaped” relationship between differentiation strategy and sustainable innovation, with environmental uncertainty negatively moderating this relationship. These findings provide theoretical guidance for enterprises to achieve sustainable innovation.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Deyun Xiao
AU  - Xueqi Huang
PY  - 2025
DA  - 2025/05/05
TI  - Differentiation Strategy and Enterprise Sustainable Innovation-The Moderating Effect of Environmental Uncertainty
BT  - Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)
PB  - Atlantis Press
SP  - 115
EP  - 122
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-702-1_12
DO  - 10.2991/978-94-6463-702-1_12
ID  - Xiao2025
ER  -