Corporate ESG Management and Brand Loyalty

DOI

10.2991/978-94-6463-702-1_26How to use a DOI?

Keywords

ESG; Brand loyalty; Consumer satisfaction; Corporate performance

Abstract

This paper aims to explore the complex relationship between corporate ESG (environmental, social and corporate governance) management and brand loyalty. Through literature review, this paper sorts out the historical context of corporate ESG development, and explores the impact of ESG management on brand loyalty and its influencing mechanism. The study found four mechanisms of ESG management’s impact on brand loyalty: Improving brand image, Enhancing consumer trust, Satisfying consumer’s social needs and Reducing risks and uncertainties. Future research directions should further focus on differences in different industries and regions, long-term dynamic impacts, and new influencing mechanisms, so as to provide theoretical support and practical guidance for companies to better implement ESG management to enhance brand loyalty.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingxuan Zhang
AU  - Zhaowei Deng
PY  - 2025
DA  - 2025/05/05
TI  - Corporate ESG Management and Brand Loyalty
BT  - Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)
PB  - Atlantis Press
SP  - 243
EP  - 249
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-702-1_26
DO  - 10.2991/978-94-6463-702-1_26
ID  - Zhang2025
ER  -