Innovation Strategy of Enterprise Marketing Models in the New Media Market

DOI

10.2991/978-94-6463-702-1_35How to use a DOI?

Keywords

New media market; Enterprise marketing model; Innovation

Abstract

With the continuous development of new media era and network technology, to a great extent, the impact to the enterprise. Enterprise marketing mode are also constantly changing, only in this way to keep up with the pace of The Times, to promote enterprise innovation and development. Therefore, in this paper, the related overview of new media market, analysis of the new media market brings to the enterprise marketing mode innovation of development opportunities and challenges, and the new marketing mode innovation of the media market is strategy.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhaoyun Li
PY  - 2025
DA  - 2025/05/05
TI  - Innovation Strategy of Enterprise Marketing Models in the New Media Market
BT  - Proceedings of the 2025 10th International Conference on Financial Innovation and Economic Development (ICFIED 2025)
PB  - Atlantis Press
SP  - 316
EP  - 323
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-702-1_35
DO  - 10.2991/978-94-6463-702-1_35
ID  - Li2025
ER  -