Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)

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An Analysis of Consumer Purchasing Behavior for ESG-Related Products: Based on Big Data from HKTVMall

Authors
Yujin Lu1, *
1Beijing Union University, Beijing, China
*Corresponding author. Email: gracelee9999999@sina.com
Corresponding Author
Yujin Lu
Available Online 29 April 2026.
DOI
10.2991/978-94-6239-642-5_112How to use a DOI?
Keywords
ESG products; Consumer behavior; Regression analysis; Logarithmic regression model
Abstract

This paper primarily focuses on Environmental, Social, and Governance (ESG) related products, employing Python for regression analysis to systematically study the differences in consumer purchasing behavior between positive and negative ESG categories (categories that conform to ESG principles). It further explores the key factors influencing consumer decisions regarding these two categories. The study focuses on analyzing the quantitative differences in the purchase of both positive and negative ESG categories. It selects appropriate variables from five factors—price, membership, delivery, packaging, and time—as independent variables, emphasizing the degree of influence of different factors on consumer behavior in purchasing ESG categories. This research can provide data support for optimizing corporate ESG product operation strategies and a practical basis for guiding consumers to form sustainable consumption preferences and continuously promoting the sustainable development of society as a whole.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2026
ISBN
978-94-6239-642-5
ISSN
2352-5428
DOI
10.2991/978-94-6239-642-5_112How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yujin Lu
PY  - 2026
DA  - 2026/04/29
TI  - An Analysis of Consumer Purchasing Behavior for ESG-Related Products: Based on Big Data from HKTVMall
BT  - Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
PB  - Atlantis Press
SP  - 1064
EP  - 1073
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-642-5_112
DO  - 10.2991/978-94-6239-642-5_112
ID  - Lu2026
ER  -