Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)

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The Progress of the “SM3.0” Strategy of South Korea's SM Entertainment Company

Authors
Mingrui Ye1, *
1School of Economics and Management, Shanghai Maritime University, Shanghai, 200120, China
*Corresponding author. Email: yemingrui@stu.shmtu.edu.cn
Corresponding Author
Mingrui Ye
Available Online 29 April 2026.
DOI
10.2991/978-94-6239-642-5_105How to use a DOI?
Keywords
SM3.0; K-pop; Entertainment industry; Company strategy; Strategic transformation
Abstract

The present study aims to explore the progress of “SM3.0” strategy implemented by South Korea entertainment company SM Entertainment. By analyzing the specific content and innovative aspects of the SM3.0 strategy, this research evaluates effectiveness of SM3.0 strategy in reshaping the company’s business model, enhancing market competitiveness, and addressing emerging challenges. From SM’s perspective, this study will analyze the innovations of SM3.0 relative to its previous versions, and examine its short-term impact on revenue and other key events using CAS (Case description, Analysis, Suggestions) structure analysis. Additionally, this research will broaden its scope to include the economic benefits of Korean cultural dissemination and the entertainment industry. Finally, the present study will summarize the implementation outcomes and shortcomings of the SM3.0 strategy, and propose corresponding recommendations. This research employs literature analysis, case study, and data integration methods, aiming to provide valuable insights into understanding strategic transformation in the Korean entertainment industry.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2026
ISBN
978-94-6239-642-5
ISSN
2352-5428
DOI
10.2991/978-94-6239-642-5_105How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mingrui Ye
PY  - 2026
DA  - 2026/04/29
TI  - The Progress of the “SM3.0” Strategy of South Korea's SM Entertainment Company
BT  - Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)
PB  - Atlantis Press
SP  - 995
EP  - 1003
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-642-5_105
DO  - 10.2991/978-94-6239-642-5_105
ID  - Ye2026
ER  -